Welcome to the Ferry Plaza Wine Merchant.

Located in San Francisco’s historic Ferry Building, the Ferry Plaza Wine Merchant & Wine Bar offers the most interesting and delicious wines from smaller producers around the world. Our experienced, scrutinizing wine team hand-picks each wine, offering our customers the best in quality and value. Our mission is to inspire customers through education, experience and excellent service. 

Make selections easily through our FPWM Wine Profile system.

Use our unique wine profile system to discover wines in the Ferry Plaza Wine Merchant portfolio that best suit your preferences. Every wine we sell online has its own profile assigned, helping you make selections effortlessly, while educating you along the way. Or use our FPWM Wine Profile search tool to find wine that caters to your specific tastes.  

Buy Wine Online!

Ferry Plaza Wine Merchant's friendly and knowledgeable staff, at our shop and popular wine bar, can help you make the perfect wine selections - offering delicious tasting experiences at affordable prices. You can also purchase our wine online with the help of tasting notes written by our wine buying team and our exclusive, user-friendly wine profiling icon system. Serious collector? Enjoy collectibles, reserved selections, and hard to find wines from some of the world's top producers. 

Browse and Order Exclusive Wine Selections

Our wine selection includes delicious wines from artisanal producers across the globe. We painstakingly hand-pick each wine to expose smaller producers from all regions in the world, offer great value, and inspire our customers to try the amazing wines we offer. Included in our wine selections are collectibles, reserved selections, and hard to find wines from some of the world's top producers. View our wine selection online or visit our shop. We ship to most states and delivery locally, or you can pickup your wine from our shop.



In honor of St. Valentine’s Day, we wanted to make sure everyone has all the right pink bubbles for that special night and beyond. Beginning today, Monday, February 8th and ending Friday, February 12th, take 20% off any Rosé Champagne and Sparkling Wine on our website. 

UPS Ground Shipping will be free on a 12+ bottle order. Live Locally? Specify store pick-up upon checkout and grab your wines at the Ferry Building!

Click here to view our selection!

That shipping fee will be waived and the discounts will be applied when the order is processed so the confirmation receipt will not reflect all the included discounts.

This offer supersedes all other discounts including Club Member and case discounts. Due to the limited availability of certain wines, this offer is only valid while supplies last.

Event Planning

Whether you are looking for an interactive, educational experience, or just a special way to bond with your colleagues, clients, friends, or family, the Ferry Plaza Wine Merchant and Oxbow Wine Merchant offer events for all occasions, and all levels of wine knowledge. 

Plan your group event with us and enjoy great wine and food pairings!

Whatever the occasion, host your food and wine tasting event in our beautiful, inviting wine shop in San Francisco's iconic Ferry Building. What better way to interact with colleagues, clients and friends than with our delicious, artisanal wine and scrumptious appetizers, hand-crafted by our fellow food merchants in the Ferry Building. 


Plan Your Special Event With Us Today!

Wine Merchant’s Blog

NEW YEAR, NEW EVENTS! January 18, 2016

As we all ease into the New Year, we wanted to remind everyone about our Wednesday Flight Nights! We have an exciting lineup of winemakers set for the first half of the year who will be in the wine bar every Wednesday from 4:30-7:30 pm to present a flight of their great wines and share their stories with our wonderful guests... 


Join Our Popular Wine Club!

Our Wine Club focuses on exposing new producers, terrific values, and fantastic new styles and blends to our customers. Wine Club selections are sourced from all over the world.

Sign-up online today to start enjoying all the discounts and perks our Wine Club has to offer! 


For questions or comments please call Carter Dyer at 415.288.0470 or email