Welcome to the Ferry Plaza Wine Merchant.

Located in San Francisco’s historic Ferry Building, the Ferry Plaza Wine Merchant & Wine Bar offers the most interesting and delicious wines from smaller producers around the world. Our experienced, scrutinizing wine team hand-picks each wine, offering our customers the best in quality and value. Our mission is to inspire customers through education, experience and excellent service. 

Make selections easily through our FPWM Wine Profile system.

Use our unique wine profile system to discover wines in the Ferry Plaza Wine Merchant portfolio that best suit your preferences. Every wine we sell online has its own profile assigned, helping you make selections effortlessly, while educating you along the way. Or use our FPWM Wine Profile search tool to find wine that caters to your specific tastes.  

Buy Wine Online!

Ferry Plaza Wine Merchant's friendly and knowledgeable staff, at our shop and popular wine bar, can help you make the perfect wine selections - offering delicious tasting experiences at affordable prices. You can also purchase our wine online with the help of tasting notes written by our wine buying team and our exclusive, user-friendly wine profiling icon system. Serious collector? Enjoy collectibles, reserved selections, and hard to find wines from some of the world's top producers. 

Browse and Order Exclusive Wine Selections

Our wine selection includes delicious wines from artisanal producers across the globe. We painstakingly hand-pick each wine to expose smaller producers from all regions in the world, offer great value, and inspire our customers to try the amazing wines we offer. Included in our wine selections are collectibles, reserved selections, and hard to find wines from some of the world's top producers. View our wine selection online or visit our shop. We ship to most states and delivery locally, or you can pickup your wine from our shop.

Special Online Offers!

One More Week to Buy Tickets for Wine Tasting Technique Deconstructed! 

Wine Tasting Technique Deconstructed 

Tuesday September 30th 2014 
(Instructor: - Peter Granoff) 
6:30 - 8 pm 
Port Commission Hearing Room 
2nd Floor, San Francisco Ferry Building 
Does reading the voluminous and almost garish wine tasting notes written by the most influential wine critics leave you scratching your head? Or looking for a draft beer spigot to nuzzle up to when nobody is looking? We understand. Truth be told, it leaves us scratching our heads too! Our approach in this class is different.
You will learn to identify acidity, alcohol, tannin, fruit, wood influence and general varietal characteristics in wine.
We will address the unending challenge of describing wine, and help you better express your wishes in a retail or restaurant setting.
You will learn to be a more discerning taster.
You will leave class feeling more confident in your tasting abilities, and eager to share what you have learned with family and friends.
To guarantee the quality of your experience, seating is limited. Reservations are required, and will be confirmed on a first come, first served basis. We will gladly refund your reservation with at least 48 hours notice.

Event Planning

Whether you are looking for an interactive, educational experience, or just a special way to bond with your colleagues, clients, friends, or family, the Ferry Plaza Wine Merchant and Oxbow Wine Merchant offer events for all occasions, and all levels of wine knowledge. 

Salesforce's Dreamforce 2014 Conference is Fast Approaching!  

Host your special food and wine tasting event with us! Conveniently located in San Francisco's iconic Ferry Building, we offer artisanal wine from across the globe and hand-crafted food from our fellow food merchants - all of which is fresh, seasonal and delicious! 

Plan Your Special Event With Us Today!

Wine Merchant’s Blog

Coravin™1,000, a breakthrough in wine technology December 19, 2013

More than 2 years ago I was contacted by an industry colleague about a new wine preservation device under development. The description sounded too good to be true, but I trusted the colleague and was sufficiently curious to attend a dinner with the inventor, Greg Lambrecht and his business partner, Josh Makower. A prototype was demonstrated that evening, and over the next 4 months I journeyed from cynic, to skeptic, to the conviction that the device was truly an industry game-changer. As a member of the company’s industry advisory board, it has been a privilege to help bring the Coravin™1,000 to market.


  • Gourmet Gift Pack

    The best that the Ferry Plaza has to offer, all wrapped up in a beautiful gift box.

  • Gift Cards

    Wine gifting made easy! We will send your Gift Card to the lucky recipient.

  • Entertaining Essentials

    Everything you will need to entertain your guests in style. 

Join Our Popular Wine Club!

Our Wine Club focuses on exposing new producers, terrific values, and fantastic new styles and blends to our customers. Wine Club selections are sourced from all over the world.

Sign-up online today to start enjoying all the discounts and perks our Wine Club has to offer! 


For questions or comments please call Madeline Nossiter at 415.288.0470 or email