Welcome to the Ferry Plaza Wine Merchant.

Located in San Francisco’s historic Ferry Building, the Ferry Plaza Wine Merchant & Wine Bar offers the most interesting and delicious wines from smaller producers around the world. Our experienced, scrutinizing wine team hand-picks each wine, offering our customers the best in quality and value. Our mission is to inspire customers through education, experience and excellent service. 

Make selections easily through our FPWM Wine Profile system.

Use our unique wine profile system to discover wines in the Ferry Plaza Wine Merchant portfolio that best suit your preferences. Every wine we sell online has its own profile assigned, helping you make selections effortlessly, while educating you along the way. Or use our FPWM Wine Profile search tool to find wine that caters to your specific tastes.  

Buy Wine Online!

Ferry Plaza Wine Merchant's friendly and knowledgeable staff, at our shop and popular wine bar, can help you make the perfect wine selections - offering delicious tasting experiences at affordable prices. You can also purchase our wine online with the help of tasting notes written by our wine buying team and our exclusive, user-friendly wine profiling icon system. Serious collector? Enjoy collectibles, reserved selections, and hard to find wines from some of the world's top producers. 

Browse and Order Exclusive Wine Selections

Our wine selection includes delicious wines from artisanal producers across the globe. We painstakingly hand-pick each wine to expose smaller producers from all regions in the world, offer great value, and inspire our customers to try the amazing wines we offer. Included in our wine selections are collectibles, reserved selections, and hard to find wines from some of the world's top producers. View our wine selection online or visit our shop. We ship to most states and delivery locally, or you can pickup your wine from our shop.


Labor Day is just around the corner so we thought we’d take the “labor” out of trying to figure out what wines to drink for all your Labor Day festivities. We have selected twelve different wines that would be ideal partners for BBQs, beach parties or picnics in the park, and we are offering a 20% discount on your choice of any of these great wines

Or, if you don’t want to “labor” at all over the selections then try the full 12-bottle mixed case (one bottle of each) and receive a 25% discount. The case includes two sparkling, two rosés, three whites and five reds (search "Labor Day" or SKU "14441"). UPS ground shipping is free on a case (12 bottles or more) or a purchase of $150 or more. The sale starts today, Tuesday, August 25th and ends Monday, August 31st.

Click here to read more about the 20% Off Select Labor Day Wines

Click here to purchase the 25% Off Labor Day Mixed Case

The shipping fee will be waived and the discounts will be applied when the order is processed so the confirmation receipt will not reflect all the included discounts. The discounts included in this sale supersede all other discounts, including club member and case discounts. Due to the limited availability of certain wines, this offer is only valid while supplies last.

Event Planning

Whether you are looking for an interactive, educational experience, or just a special way to bond with your colleagues, clients, friends, or family, the Ferry Plaza Wine Merchant and Oxbow Wine Merchant offer events for all occasions, and all levels of wine knowledge. 

Dreamforce is soon!

Plan your group event with us and enjoy great wine and food pairings!

Whatever the occasion, host your food and wine tasting event in our beautiful, inviting wine shop in San Francisco's iconic Ferry Building. What better way to interact with colleagues, clients and friends than with our delicious, artisanal wine and scrumptious appetizers, hand-crafted by our fellow food merchants in the Ferry Building. 

Plan Your Special Event With Us Today!

Wine Merchant’s Blog

Why We Love Merlot... April 27, 2015

It's really a shame Miles had to go and ruin Merlot for everyone in that fateful movie, Sideways. Of course it's the ultimate irony that the 1961 Cheval Blanc he finally consumed out of a styrofoam cup at the end is a blend of Cabernet Franc and....Merlot. (That’s just a little detail someone on the writing or production team didn’t seem to know about.  They probably should have chosen a left bank Bordeaux instead, which wouldn’t have such a significant percentage of Merlot, but I digress.) 


  • Gourmet Gift Pack

    The best that the Ferry Plaza has to offer, all wrapped up in a beautiful gift box.

  • Entertaining Essentials

    Everything you will need to entertain your guests in style. 

  • Gift Cards

    Wine gifting made easy! We will send your Gift Card to the lucky recipient.

Join Our Popular Wine Club!

Our Wine Club focuses on exposing new producers, terrific values, and fantastic new styles and blends to our customers. Wine Club selections are sourced from all over the world.

Sign-up online today to start enjoying all the discounts and perks our Wine Club has to offer! 


For questions or comments please call Carter Dyer at 415.288.0470 or email