Welcome to the Ferry Plaza Wine Merchant.

Located in San Francisco’s historic Ferry Building, the Ferry Plaza Wine Merchant & Wine Bar offers the most interesting and delicious wines from smaller producers around the world. Our experienced, scrutinizing wine team hand-picks each wine, offering our customers the best in quality and value. Our mission is to inspire customers through education, experience and excellent service. 

Make selections easily through our FPWM Wine Profile system.

Use our unique wine profile system to discover wines in the Ferry Plaza Wine Merchant portfolio that best suit your preferences. Every wine we sell online has its own profile assigned, helping you make selections effortlessly, while educating you along the way. Or use our FPWM Wine Profile search tool to find wine that caters to your specific tastes.  

Buy Wine Online!

Ferry Plaza Wine Merchant's friendly and knowledgeable staff, at our shop and popular wine bar, can help you make the perfect wine selections - offering delicious tasting experiences at affordable prices. You can also purchase our wine online with the help of tasting notes written by our wine buying team and our exclusive, user-friendly wine profiling icon system. Serious collector? Enjoy collectibles, reserved selections, and hard to find wines from some of the world's top producers. 

Browse and Order Exclusive Wine Selections

Our wine selection includes delicious wines from artisanal producers across the globe. We painstakingly hand-pick each wine to expose smaller producers from all regions in the world, offer great value, and inspire our customers to try the amazing wines we offer. Included in our wine selections are collectibles, reserved selections, and hard to find wines from some of the world's top producers. View our wine selection online or visit our shop. We ship to most states and delivery locally, or you can pickup your wine from our shop.

Special Online Offers!


This week’s special is a 15% Discount on the Rovira Baques Cava, a delicious sparkling wine from Spain. 

Joan Rovira worked in Champagne, France and was inspired to plant Chardonnay in their estate vineyards and make it a prominent component in their Cava. Perhaps that’s what makes this wine so unique, with 60% Chardonnay, 20% Xarel-lo and 20% Macabeo.  It has a lovely soft texture and delicate, non-aggressive bubbles. It’s like drinking Champagne on a Cava budget!

Only $16.15 + tax per bottle! 

Normal retail $19 per bottle.  

Click HERE to read more about the wine and to start shopping.

The sale ends Monday, March 30th – and applies to online purchases only. The discount cannot be combined with any other discount. Use coupon code, CAVA, to apply the discount.

Event Planning

Whether you are looking for an interactive, educational experience, or just a special way to bond with your colleagues, clients, friends, or family, the Ferry Plaza Wine Merchant and Oxbow Wine Merchant offer events for all occasions, and all levels of wine knowledge. 

Plan Your Food and Wine Tasting Event with Us

Whatever the occasion, host your food and wine tasting event in our beautiful, inviting wine shop in San Francisco's iconic Ferry Building. What better way to interact with colleagues, clients and friends than with our delicious, artisanal wine and scrumptious appetizers, hand-crafted by our fellow food merchants in the Ferry Building. 

Plan Your Special Event With Us Today!

Wine Merchant’s Blog

A Rant About "Cult" and Wine March 14, 2015
For a few years now very high end, much in demand wines from Napa and beyond have sometimes been referred to as “cult” wines. And “cult” in this context is supposed to be a positive moniker. Really? Has anybody looked up this word lately? Here is a quick dictionary definition --


  • Gourmet Gift Pack

    The best that the Ferry Plaza has to offer, all wrapped up in a beautiful gift box.

  • Gift Cards

    Wine gifting made easy! We will send your Gift Card to the lucky recipient.

  • Entertaining Essentials

    Everything you will need to entertain your guests in style. 

Join Our Popular Wine Club!

Our Wine Club focuses on exposing new producers, terrific values, and fantastic new styles and blends to our customers. Wine Club selections are sourced from all over the world.

Sign-up online today to start enjoying all the discounts and perks our Wine Club has to offer! 


For questions or comments please call Madeline Nossiter at 415.288.0470 or email