Welcome to the Ferry Plaza Wine Merchant.

Located in San Francisco’s historic Ferry Building, the Ferry Plaza Wine Merchant & Wine Bar offers the most interesting and delicious wines from smaller producers around the world. Our experienced, scrutinizing wine team hand-picks each wine, offering our customers the best in quality and value. Our mission is to inspire customers through education, experience and excellent service. 

Make selections easily through our FPWM Wine Profile system.

Use our unique wine profile system to discover wines in the Ferry Plaza Wine Merchant portfolio that best suit your preferences. Every wine we sell online has its own profile assigned, helping you make selections effortlessly, while educating you along the way. Or use our FPWM Wine Profile search tool to find wine that caters to your specific tastes.  

Buy Wine Online!

Ferry Plaza Wine Merchant's friendly and knowledgeable staff, at our shop and popular wine bar, can help you make the perfect wine selections - offering delicious tasting experiences at affordable prices. You can also purchase our wine online with the help of tasting notes written by our wine buying team and our exclusive, user-friendly wine profiling icon system. Serious collector? Enjoy collectibles, reserved selections, and hard to find wines from some of the world's top producers. 

Browse and Order Exclusive Wine Selections

Our wine selection includes delicious wines from artisanal producers across the globe. We painstakingly hand-pick each wine to expose smaller producers from all regions in the world, offer great value, and inspire our customers to try the amazing wines we offer. Included in our wine selections are collectibles, reserved selections, and hard to find wines from some of the world's top producers. View our wine selection online or visit our shop. We ship to most states and delivery locally, or you can pickup your wine from our shop.

2015 Annual Napa Valley Vintners Grand Tasting

Image result for napa valley vintners

Please join Ferry Plaza Wine Merchant and the Napa Valley Vintners for our Annual Napa Valley Tasting on the 2nd Floor in the Grand Hall of the Ferry Building!

Sunday, April 26, 2015 from 4PM to 6PM.

This extraordinary event is host to 24 wineries, winery principals and winemakers.  Over 75 wines will be poured!

Just imagine roaming the beautiful Grand Hall of the majestic Ferry Building and sauntering up to table after table to taste some of the most sought after wines in the world.

All for just a $45 entry fee!

($35 if you are a Ferry Plaza Wine Merchant Wine Club member.)

The proceeds of ticket sales will benefit CUESA.

Tickets can be purchased online, in our store, or by calling 415-391-9400.


Read more about the event here

Store & Wine Bar Closure Notice

Please be aware that the wine bar is scheduled to be closed for remodel from Monday, April 27th and we intend to be open by Friday, May 1st and the retail store is scheduled to be closed Monday, April 27th and should re-open for business Tuesday, April 28th. As sometimes happens with construction projects these dates may change and if they do we will be sure to communicate the new dates. We apologize for any inconvenience this may cause but we know it will be worth the wait and everyone will appreciate our beautiful new bar when we re-open at the beginning of May.





This week’s special is a 15% Discount on the 2014 Château Maupague Rosé, a great new Rosé from Provence, France. It's featured on our wine bar menu now and will run through April 28th.

Now just $19.13

(Normal retail $22.50)

The sale begins Monday, April 20th and ends, Friday, April 24th – and applies to online purchases only.  Discount cannot be combined with any other offer.   Please note the discount will not appear upon online checkout, but will be applied when your order is processed the following day.

Click here to read more about this delicious wine and to purchase online!



Event Planning

Whether you are looking for an interactive, educational experience, or just a special way to bond with your colleagues, clients, friends, or family, the Ferry Plaza Wine Merchant and Oxbow Wine Merchant offer events for all occasions, and all levels of wine knowledge. 

Plan Your Food and Wine Tasting Event with Us

Whatever the occasion, host your food and wine tasting event in our beautiful, inviting wine shop in San Francisco's iconic Ferry Building. What better way to interact with colleagues, clients and friends than with our delicious, artisanal wine and scrumptious appetizers, hand-crafted by our fellow food merchants in the Ferry Building. 

Plan Your Special Event With Us Today!

Wine Merchant’s Blog

Rosé Season Has Arrived! April 20, 2015

This is just a quick post to thank all of our loyal guests for their great enthusiasm for Rosé. When we first opened over 10 years ago, Rosé was a very hard sell. People feared it was sweet and sticky like all the White Zinfandel that was flooded on the market...


  • Gift Cards

    Wine gifting made easy! We will send your Gift Card to the lucky recipient.

  • Entertaining Essentials

    Everything you will need to entertain your guests in style. 

  • Gourmet Gift Pack

    The best that the Ferry Plaza has to offer, all wrapped up in a beautiful gift box.

Join Our Popular Wine Club!

Our Wine Club focuses on exposing new producers, terrific values, and fantastic new styles and blends to our customers. Wine Club selections are sourced from all over the world.

Sign-up online today to start enjoying all the discounts and perks our Wine Club has to offer! 


For questions or comments please call Carter Dyer at 415.288.0470 or email